Swot Matrix - 1428 Words

ATW393E Tutorial Exercise Group: F4 Chan Kean Sam (100235) Kong Feng Pei (100309) Wong Kit Wah (100437) Zhao Yu (103247) ____________________________________________________________ ________________________________________________________ Exercise 5 * SWOT Matrix SWOT analysis, or SWOT Matrix model is a useful method to analyze the competitive level of a company. When we want to analyze an internal environment of an organizational, we have to identify its strength (what an organization best in) and weaknesses (what an organization weak in). While, to analyze the external environment of a company, we have to identify it opportunities (potential favorable conditions for an organization) and threats (potential†¦show more content†¦The directional vector represents the strategies to be pursued. (http://www.mba-tutorials.com/strategy/1151-strategic-position-and-action-evaluation-space-matrix.html) The following is the SPACE Matrix analysis for HP Corporation: INTERNAL STRATEGY POSITION | EXTERNAL STRATEGY POSITION | Competitive Advantage | Industry Strength | Customers preferences Product life cycle Market shares Product quality Technology innovation | -4-3-2-4-3 | ProductivityFinancial stabilityGrowth potentialProfit potentialResource availability | 65555 | Average | -3.2 | Average | 5.2 | Total X-axis score = 2.0 | | INTERNAL STRATEGY POSITION | EXTERNAL STRATEGY POSITION | | Financial Strength | Environmental Stability | Return on investmentFinancial operating LeverageLiquidity Cash flowWorking Capital | 55564 | Competitive pressure Inflation rate Demand elasticity Price range of competitorBarriers to entry | -3-5-5-3-2 | Average | 5.0 | Average | -3.6 | Total Y-axis score = 1.4 | From the table above, we get the total x axis score from average competitive advantage and industry strength as well as the total y axis score from average financial strength and environmental stability. Then, we drew these data into the graph as follow:Show MoreRelatedStrategic Alternatives Matrix : Swot Analysis898 Words   |  4 PagesThe TOWS strategic alternatives matrix utilizes those factors identified in the SWOT analysis in order to analyze the organization from a different perspective. There are four types of strategies associated with the TOWS analysis: ââ€"  The SO (Maxi-Maxi) Strategy: strategy that uses internal strengths to take advantage of external opportunities. ââ€"  The WO (Mini-Maxi) Strategy: strategy that uses external opportunities to minimize weaknesses. ââ€"  The ST (Maxi-Mini) Strategy: strategy that uses strengthsRead MoreSwot Analysis : The Matrix1371 Words   |  6 PagesThe TOWS matrix, below, utilizes the external opportunities and threats facing a company and matches them up to the internal strengths and weaknesses, to give the company four possible strategic alternatives (Hunger, Wheelen, 2011, p. 77). As discussed previously, a major concern for Starbucks is their need for growth in foreign markets, and their education of the foreign markets, needs wants and expectations. According to the TOWS matrix, an alternative Strength Opportunity (SO) Strategy is toRead MoreThe Tows Matrix : Swot Analysis942 Words   |  4 PagesThe tows matrix explains what the SWOT of Nike today. In this graph of SWOT matrix, we would like to explore what is possible for us to do in dealing with those elements in the business, externally and internally. Simply said, external comes from opportunities and threats, while internal comes from strengths and weaknesses of Nike. Corporate and Business Strategies Corporate strategy is the overall scope and direction of an organization. It indicates how managers are adding value to the businessRead MoreSwot Analysis : Bcg Matrix1565 Words   |  7 PagesPlanning Techniques Below is a description of two planning techniques. The first one is BCG matrix followed by SPACE matrix. BCG matrix This matrix’s name stands for Boston Consulting Group and it’s a framework, which is used as a planning tool that helps organisations evaluating the strategic position of the business’ brand portfolio and their potentials. It classifies business portfolio into four categories based on industry attractiveness and competitive position. The BCG matrix’s purpose isRead More SWOT, PEST, Product Lifecycle, Boston Matrix and the Ansoff Matrix: Marketing Models Analysis3148 Words   |  13 PagesSWOT, PEST, Product Lifecycle, Boston Matrix and the Ansoff Matrix: Marketing Models Analysis Marketing strategies/models In this objective I will be analysing the different marketing models and evaluating their reliability. The marketing models I will evaluate will be SWOT and PEST analysis, the product life cycle, the Boston Matrix and the Ansoff Matrix. SWOT and PEST analysis In the previous objective, I analysed SWOT and PEST of Cadbury. These enabled me to gain insight intoRead MoreSwot Matrix for Compass Group Essay examples926 Words   |  4 PagesSWOT The SWOT analysis is used to evaluate the strengths, weakness, opportunities, and threats involved with a company. The purpose of the SWOT analysis is to make upper management more aware of factors that may or may not affect their business. Though a SWOT analysis can give a company ideas on how to make their company better it can also lead then down the wrong path if done wrong. A SWOT analysis is based on the perceptions and knowledge of other people so if their perception of the companyRead MoreSwot Analysis Of Ansoff s Matrix For Mercure Hotel Essay1492 Words   |  6 PagesThe Ansoff Product-Growth Matrix as a marketing tool is used to analyses alternative corporate growth strategies, concentrating on the hotel’s present and possible products and markets. It evaluates ways to grow by exploring the existing products as well as new products. In existing markets and new markets, there exist four likely product-market combinations (Cohen 2013). Ansoff s matrix for Mercure Hotel offers four different growth strategies: Market Penetration - the hotel pursue to attain growthRead MoreEvaluating A New Imc Plan Through The Utilization Of The Swot Matrix2943 Words   |  12 Pagesfirms in this industry have been forced to keep up with the market development, mostly through marketing strategies. This paper will look at the current IMC plan and the basis for the need to implement a new IMC plan through the utilization of the SWOT matrix. The following elements will be analysed to develop the creative plan: budget allocation and product and marketing mix. 2. Juhasz Associates: History Juhasz Associates is among the leading companies in Australia in the real estate and constructionRead MoreBcg Matrix1487 Words   |  6 PagesWhat is BCG matrix? The BCG matrix is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1968 to help corporations with analyzing their business units or product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis. Analysis of market performance by firms using its principles has called its usefulness into question, and it has been removed from some majorRead MoreSwot Analysis : The Modern Enterprise Management And Planning1458 Words   |  6 Pagesand planning, SWOT analysis is a widely known diagnostic tool. Generally SWOT analysis is used to identify the strengths, weakness, opportunities and threats of the enterprise itself, and then combine the company s strategy with the internal resources and external environment. In fact, it is a systematic framework which helps managers to build organization strategies and market planning. However, Some findings from Menon (1999) and Hill and Westbrook (1997) have suggested that SWOT may harm performance